ABOUT THE PROJECT
Fostering a culture of innovation
We created a number of innovation centres and designed an ‘Open Innovation Programme’ for General Electric that promoted collaboration in an open environment.
CHALLENGE
We have been a proud partner of GE for over six years. In that time we have worked closely with brand, facilities and business teams on the design, development and deployment of a range of award-winning brand experiences.
OUR IMPACT
- centres built
- countries
- languages
- year partnership
THE OUTCOME
An open innovation programme
We infused innovative concepts with GE’s scale and expertise to develop the ‘Open Innovation Programme’, an interactive space where diverse ideas are nurtured and customers are encouraged to connect to the wider innovation ecosystem across the region.
VALUE
For the audience
The experience focused on customer action and outcomes, ensuring that visitors do not have a passive role and leave with a deeper level of understanding of GE’s innovation.
For the brand
The centres allowed GE to showcase its innovation in a collaborative environment across six countries, ensuring it created deeper connections with customers.
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